The word 'GOODLUK' written in white capital letters.

extension + color specialist in chicago

WELCOME TO THE PRETTY GIRLS CLUB

The original blueprint for beauty.
A rebellion against the ordinary.
Because what’s on the outside matters too.

GET INSPIRED.

A woman with long black hair, dressed in black, holding a cigarette with smoke rising, posed against a dark background.
A woman dressed in black, kneeling on a gray floor, wearing a brown fur coat draped over her shoulders, with long black hair and a black headband, against a dark gray background.
A woman posing for a photoshoot in a studio with a white backdrop, wearing a fur coat, black dress, sheer tights, and high heels, while a photographer takes her picture.
A woman with long wavy dark hair wearing a black outfit, posing against a plain light background.
A cluttered vanity or table containing makeup, photographs, wine, a champagne bottle, and decorative objects, with a dark marble surface.

[ spill it ]

Tell us what you want, or let me tell you what you need. No limits.

[ sit down ]

We work magic. Scissors, dye, a little chaos. Trust the process.

[ walk out ]

Hotter, messier, unstoppable. Welcome to the Pretty Girls Club.

FROM THE PRETTY GIRLS:

  • A woman with long, dark, wavy hair, wearing makeup, and a gray zip-up hoodie, looking at the camera indoors.

    ★★★★★

    "I have never felt hotter in my life. Ashlyn gave me the most seamless, natural-looking extensions—I can flip my hair, tie it up, and no one would ever know. She also glossed my color to the perfect shade of honey blonde, and I swear I look expensive. This is the best my hair has ever looked."

    – Jenna R.

  • A young woman with long, blonde hair smiling at the camera in a hair salon.

    ★★★★★

    "I came in with thin, lifeless hair, and I left with the kind of volume you see in magazine spreads. Ashlyn and the team knew exactly what I needed—custom extensions, a perfect lived-in brunette color, and a cut that made everything blend effortlessly. I feel like a different person in the best way."

    – Mariah L.

  • A woman with long, red hair styled in loose waves, wearing a black crop top, jewelry, and looking at the camera with a confident expression.

    ★★★★★

    "If you’re thinking about extensions, stop thinking and book with Good Luk. Ashlyn doesn’t just do hair—she creates transformations. She took my short, over-processed hair and turned it into this long, silky masterpiece. My confidence is through the roof."

    – Samantha V.

  • A woman with long, black, wavy hair sitting on a beige chair against a plain light-colored wall. She is wearing a black long-sleeve top and pants, with her hands resting on her lap. She has a neutral expression and a smartwatch on her left wrist.

    ★★★★★

    "I never thought extensions could look this real. My color was custom-blended, the placement is flawless, and the whole process was actually fun. The Good Luk team gets it—they know how to make you feel like the best version of yourself."

    – Brielle C.

  • A woman with long, wavy blonde hair, smiling and wearing makeup, against a plain background.

    ★★★★★

    "Ashlyn is a literal hair magician. I wanted long, effortless waves without it looking 'too done,' and she delivered. The extensions feel like my own hair, and the gloss she did gave me the shiniest, richest color I’ve ever had. Obsessed doesn’t even cover it."

    – Taylor M.

Nighttime cityscape of Chicago with tall buildings, illuminated streets, and the Willis Tower in the background in black and white.

[ salon visit ]

THE CHAIR.

You know the vibe. You’re ready. Sit down, settle in, and let’s create the kind of hair that gets noticed.

Six black cats sitting on a red surface arranged around a small bowl of milk.

[ buy ]

THE SHOP.

All kinds of our favorite goodies will be coming soon for you to browse and purchse.